“When you upload or otherwise submit content to our Services, you give Google (and those we work with) a worldwide license to use, host, store, reproduce, modify, create derivative works (such as those resulting from translations, adaptations or other changes we make so that your content works better with our Services), communicate, publish, publicly perform, publicly display and distribute such content.”
“[B]y submitting or posting such Content on areas of the Service that are accessible by the public or other users with whom you consent to share such Content, you grant Apple a worldwide, royalty-free, non-exclusive license to use, distribute, reproduce, modify, adapt, publish, translate, publicly perform and publicly display such Content on the Service solely for the purpose for which such Content was submitted or made available, without any compensation or obligation to you.”
Cloud-based storage providers appear to want to provide a product that consumers can trust. In addition to the forgoing language surrounding sharing content and files uploaded, almost every cloud-based storage provider mentions that the provider takes steps to secure uploaded content. Nevertheless, the security of information and files uploaded to these products may not be the only privacy concern for its users.
“We also use [information we collect] to offer you tailored content – like giving you more relevant search results and ads.”
However, users should understand that this practice by Google is not new. Gmail users may remember targeted ads within emails directing the user to websites based in part on the body of the email. Google search users may recall the use of AdWords and Sponsored Links directing the user to websites based on search terms. Google’s business model for its free products appears to revolve around providing users with the most relevant advertisements to the user possible, and this is achieved through targeted advertisements based on the specific user’s use of Google’s products.
In sum, companies using Google Drive, iCloud, Dropbox, and other cloud-based storage providers may wish to understand how content stored within such providers is secured from the public and what, if any, ways each cloud provider may use stored content for purposes outside of the product’s core functionality. For example, would Google’s potential practice of scanning content uploaded to Google Drive impact standing confidentiality obligations through contract between businesses?